35%
Increase in Conversion Rate
50%
Increase in Average Order Value
40%
Improved Page Load Speed
The Challenge
Loomcraft's storefront was slow on mobile, checkout had too many steps, and product discovery relied on a search bar that rarely returned what shoppers were actually looking for.
The Solution
We rebuilt the storefront on a faster architecture, redesigned checkout down to two steps, and added guided filtering and smarter product recommendations across the catalog.
The Results
Mobile page load times dropped well under the industry benchmark
Checkout abandonment fell after cutting the flow down to two steps
Recommended-product clicks became a meaningful share of total orders
“Checkout conversion went up noticeably after the rebuild. The site finally feels as good as our products.”
Sara Mitchell
Ecommerce Manager, Loomcraft Home Goods
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